mapTrunk Project Management | Branding & Identity | Web Design & Development | UI Design
Plotting a brand identity for a new online mapping service
mapTrunk is the latest endeavour from Stirling-based GIS (geographic information system) gurus thinkWhere. It’s a brand new web-based application that gives users quick & easy access to digital mapping and other geographic data.
Our brief was to create a friendly, engaging brand identity with a visual style that would convey the ease of use that sets mapTrunk apart from rival products. This new identity would then be extended across the the user interface of the app itself as well as the design and development of a new, fully-responsive website which would serve as the first port of call for prospective users. In order to quickly and concisely demonstrate the app’s purpose and various capabilities we also directed and produced a short promo film which can be seen in full at maptrunk.com.
The end result is an identity that gives this exciting new app a vibrance and personality which we’re sure will set it miles apart from it’s competitors and an engaging user interface which makes every bit of information easy to access from start to finish.