THERE BE GIANTS.......
(A
Parable for Our Time)
And lo their land was hit by famine.........................................................
.
And the Giants grew hungry, and they did look to other lands.
But
being lazy, the Giants did not put their foot upon these lands, nor walk amongst
the people, nor fish their rivers or lakes.
And the Giants viewed the lands from afar and decided, "This is what
they will fish with there and this is how much they will pay and we will have
this product made in foreign lands, made by poor people and children on low
income and we will profit greatly from their labours."
And the Chroniclers and Teachers of the time went out to meet the Giants with
open hands because they were mightily impressed by the size of their promotional
budgets. And the Giants said
to the Chroniclers, " Have this product for free and this holiday for free....take your family along."
And
the Chroniclers were pleased and were influenced greatly - and did report
good things about the Giants products in their Chronicles.
And the readers, swayed by the good things written in the Chronicles, did
turn their blind eyes towards the Giants.....Blindly
they said " Yes we will buy your products and yes we will pay your prices....
And
please can we wear your logo on our tunics?"
All except a small group of people who were possessed of great wisdom and
perfect vision.......for they
recognized the experiance of the maker of the product in their midst.
And the small group of people said, "Why have we not heard of you?
Your product is beautiful, it is outstandingly well made and performs superbly!"
The maker looked them straight in the eye. In truth - he replied.............
.
"I
have no great promotional budget.....................I
hold no sway over the Chroniclers to influence them to say good things about
my product."
Yet this small group of people did not succumbe to the persuasive powers of
the Giants, for they had perfect vision and moreover perfect judgment.
"The Enlightened Ones", they called themselves, and they bought
the makers product, and did heartily endorse it to their fellows.
And they were lost to the Giants forever........................................................................................................
And the maker in their midst smiled, because he was one of the people and
had walked amongst the people
and he had talked with them and fished their rivers and lakes.....................................................................
He knew exactly what they needed.
EV2 - Two and Three Section Fly rods EV2 Multi-section Fly Rods EV4 Salmon double hand Spey Rods
EV3 Saltwater Fly Rods Custom built Spinning rods Performance Factor information
Norwich HMG G-2 Fly Rod Blanks Rod building Components Components price list
David Norwich rodmaking history
Customer comments Ordering Information Warranty Information
Ex demonstration and used fly rods